Nike Journal Launch
Launching in 2021, the Nike Journal falls within four interconnected traits that are rooted in the Nike brand’s heritage and DNA, human, spirited, inclusive, and credible. With this amount of diverse content living together on a single landing page—written articles, photo essays, articles with illustrations and motion—I proposed a visual hierarchy for the digital experience that would give branded franchises distinction, while also highlighting featured stories.
Creative Director: Roxane Zargham
Art Director: Meirion Pritchard
Design Director: Brian Bantog
Lead Designer: Colin Matsui
Digital Designer: Melodee Dudley
These stories have a reason for being, they provoke reactions. Telling stories with purpose, a sharp point of view and intended to start constructive conversations. The content is vital and compelling, leaving the audience wanting more. Engaging them with stories they care about, spark positive thoughts, actions and outcomes.