NTC TV Series: “Blank with Blank”

A new capability launched in 2022 on Nike’s Training Club app that features a series of short guidance programs to lead people to a healthier and more productive headspace. Each program needed an attention grabbing title card design that would give the series distinction and include the program focus, as well as the trainers name. Unlike other title cards in the app, these 1 second motion cards appeared before a short clip.

I designed a wordmark logo for this specific series with a formula in mind that would accommodate the current and future program titles. Pairing each with a color gradient, graphics and a motion direction.

Art Director: Brian Bantog
Design Support: James Dunphy
Designer: Melodee Dudley
Copy Writer: Marissa Gainsburg