The Nike Well Collective Launch

Launching in the fall of 2023, the Well Collective is a network of athletes, trainers, and influencers on a mission to change the perceptions of health and fitness by encouraging a holistic mindset when it come to health. As a leader in the sport and fitness world, the goal of the launch was to serve people by meeting them where they were in their journey. Connection to the athletes, trainers and influencers was an important component to this campaign, therefore we used social media to amplify their stories, personalities, and experiences through imagery, quotes, sound bites, and video clips.

As the digital designer on this campaign, I designed the digital marketing materials such as a landing page for the Nike Well Festival for people to sign up for the festival, make purchases, and find links to download Nike’s Training Club and Running Club apps. I also contributed to make image selections and compositions for social media.

Creative Director: Shannon Ross-Williams
Art Director: Ger Tierney
Lead Designer: Arabella Swan
Digital Designer: Melodee Dudley
Copy Writer: Sabrina Hunt