Spring 2025 Campaign

As part of Nike’s broader initiative to deliver consistent and compelling product imagery across global markets, this campaign spotlighted key products and fueled the brand ecosystem for the Spring season.

In my role as a designer, I collaborated closely with art directors to shape the creative vision for seasonal campaign shoots. This included building comprehensive shoot plans, crafting detailed shot lists, and contributing to the overall creative direction to ensure strong visual alignment with the brand’s objectives.

I also played a key role during and after the shoots, helping select imagery that best captured the campaign’s essence. Most of this work was executed in Figma, where I created templates tailored to specific deliverables.

Creative Director: Jess Bond
Art Directors: Beth Bodie, Steven Hoskins, Victoria Mesenbrink
Designer: Melodee Dudley